About — Sinkor Beauty Salon | 30+ Years of Multicultural Beauty | Middletown, DE

30 years of making
every texture beautiful

From a makeup studio in Amsterdam to Delaware's premier multicultural salon — this is the story of Sinkor, and the woman who built it.

Est. Amsterdam
1995

Born in Amsterdam. Perfected in Delaware.

Chris started as a makeup artist in Amsterdam over three decades ago. Working across cultures in one of Europe's most diverse cities, she developed an eye for beauty that transcends hair type, skin tone, and background. She didn't just learn technique — she learned how to see people.

That journey eventually led across the Atlantic to Middletown, Delaware, where Chris built Sinkor Beauty Salon from the ground up. Not as a chain. Not as a franchise. As a personal mission to create a space where every person feels seen, beautiful, and confident — regardless of hair type, texture, or cultural background.

"Making every person feel seen, beautiful, and confident regardless of hair type, texture, or cultural background."

What started as one woman's vision has grown into a multicultural beauty destination — a full-service salon with its own clean-ingredient product line, a curated beauty supply store, and a team of stylists who share Chris's commitment to excellence across every texture.

Today, Sinkor serves one of the most diverse client bases in the state. Whether you walk in with 4C coils, straight Asian hair, curly Mediterranean texture, or anything in between — you belong here. That's not a tagline. It's the reason the salon exists.

30+
Years of Craft
40K
Instagram Community
All
Hair Textures Welcome
3-in-1
Salon + Retail + Products

Three decades of growth

From a one-woman studio to a multicultural beauty destination.

The Beginning

Makeup artistry in Amsterdam

Chris begins her career as a makeup artist in Amsterdam, working with clients from dozens of cultural backgrounds. The seed of Sinkor is planted — beauty has no single definition.

The Move

From Europe to the East Coast

Chris brings her multicultural expertise to the United States, settling in Delaware. She sees a gap in the market: salons that truly serve all textures under one roof are rare.

Sinkor Opens

A salon for every texture

Sinkor Beauty Salon opens in Middletown, Delaware. From day one, the mission is clear: serve every client with the same care and precision, regardless of their hair type or background.

Product Line

Clean-ingredient haircare launches

Frustrated by the chemicals in mainstream products, Chris develops the Sinkor product line — chemical-free, sulfate-free, paraben-free haircare that actually performs. The beauty supply store opens alongside the salon.

Today

40K strong and growing

With over 40,000 Instagram followers, a loyal local client base, and a team of expert stylists, Sinkor has become exactly what Chris envisioned — a multicultural beauty destination where everyone belongs.

Beauty without boundaries

We exist to make every person feel seen, beautiful, and confident — regardless of hair type, texture, or cultural background. That's not aspirational. That's operational. Every stylist we hire, every product we stock, every technique we master is in service of that promise.

In a world where too many salons specialize in one hair type and send everyone else elsewhere, Sinkor is the salon that says "sit down, we've got you."

Five stylists. Every texture.

Each member of our team brings specialized expertise and a shared commitment to multicultural beauty.

C

Chris

Founder & Lead Stylist

Color & extensions specialist. 30+ years of multicultural beauty expertise, from Amsterdam to Delaware.

A

Amara

Senior Stylist

Braids & natural hair expert. Specializes in protective styles, box braids, knotless braids, and cornrows.

D

Destiny

Stylist

Cuts & color specialist. Precision techniques for all hair textures, from silk press to balayage.

K

Keisha

Stylist

Locs & treatments specialist. Expert in loc installation, maintenance, retwists, and scalp care.

M

Maria

Stylist & Esthetician

Styling & facials expert. Combines hair styling with skincare for a complete beauty experience.

Our values in action

These aren't words on a wall. They're decisions we make every day.

🌍

Multicultural by Design

Every stylist is trained across all hair textures and types. We don't "also do" natural hair — it's core to who we are.

🧴

Clean Ingredients

Our Sinkor product line is chemical-free, sulfate-free, and paraben-free. High-performance haircare without the harmful stuff.

💯

Transparent Pricing

We publish every price on our website. No awkward conversations at checkout. You know what you'll pay before you book.

🏠

Everything Under One Roof

Salon services, a professional product line, and a curated beauty supply store — all in one Middletown location.

❤️

Genuine Care

We don't rush. We listen. Every client gets the attention they deserve, whether it's a quick trim or a full transformation.

🌱

Community First

Sinkor isn't just a business in Middletown — it's part of the community. We support local, hire local, and give back.

Ready to experience
the Sinkor difference?

Walk in, call, or DM us on Instagram. However you get here, you're welcome.

Book Your Visit